SEO Sydney Pro

Professional SEO Services in Sydney

Our highly professional approach to SEO is aimed at providing our clients with an unmatched Return-On-Investment (ROI). Our goals are always long term. To build long term, mutually beneficial client relationships. Long term success for our clients. Long term ROI. We’re not looking for quick client signups – ‘get’em in etc. SEO should be a long term, ongoing process. Our focus is always on long-term accountability.


Search Engine Optimisation (SEO) is by far the most cost effective, long term digital marketing strategy for your business, if it’s done correctly. Just beware all the sharks out there waiting to grab your hard earned money by promising you the World. Our methodical approach to SEO will increase your website traffic with a long term, cost effective strategy. Your goal when planning a website should always be to rank high in the organic results of a search engine so that your website can easily be found by your potential customers.

SEO Sydney Pro

We have many packages
to suit your business goals and budget.

The SEO Sydney Pro team of professionals have many years experience in the SEO industry and hold an enviable track record when it comes to the long term ranking success of their clients. When evaluating the need for the best strategy for your business you need to ask yourself this question – Can my customers find our website? Our website marketing services deliver top search engine placements that will put you ahead of your competition!

What does
Search Engine Optimisation involve?

SEO is a very complex process which involves a number of different steps. When you work with us at SEO Sydney Pro, you can rest easy with the knowledge that we will follow all SEO best practices to make sure that you are getting the best bang for your buck.

Why choose us?

  • We specialize in creating superior ROI
  • We focus on developing long term, ongoing relationships.
  • We have over 20 years of online experience.
  • We provide premium customer service.
  • We deliver quality solutions of the highest standards.
  • We are dedicated SEO experts. Our SEO services are not just an ‘add-on’.

Our SEO procedure
for new clients is as follows:

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  • First, we will undertake a complete SEO audit of your website. This allows us to identify problems with your site, to prioritise our action, and to work through all of the major problems in an efficient manner.
  • The on-page optimisation campaign will then commence following the SEO audit. This includes tasks such as a keyword analysis, setting meta titles, fixing any poorly formatted code, adding keywords where appropriate and ensuring the correct headings are in place - among many other items.
  • Once the on-page optimisation is complete, we embark on the off-page optimisation campaign - otherwise known as link building. This is done on a continuous basis throughout the life of the SEO campaign.
SEO Sydney Pro

Frequently Asked SEO Questions

Yes, we are. SEO Sydney Pro (SSP) is 100% Australian owned and operated. We service clients in Sydney as well as all other Australian cities and regions – as well as internationally. Our staff are highly skilled SEO technicians, copy writers and SEO developers.

There are a large number of variables involved with the cost that you may pay to be successful with SEO. These include: Are you in a highly competitive industry? (… the more people trying to get ranked high in Google’s search results for the same keywords, the harder it will be to be successful). Where is your audience? Is your target audience local ie: your local suburb, your local city or is it right across your state – or indeed national? The larger the target audience, the more potential market you will reach. This will need an increasingly higher SEO budget.

No. We have been working online since 1998 and have a highly experienced and loyal team.

There is often a misconception among those new to SEO that only external links carry any weight, but that is not the case. In fact, planning and implementing a proper internal linking structure can provide your website with a huge boost to its SEO and subsequently, its ranking.

Internal links are those which you link within your website and includes links to and from pages, categories, posts, images, and other content. It is important to note that linking internally cannot be done in a haphazard and random manner, otherwise, it has little or no benefit.

External linking is obviously those links which you create on other websites, including social media. One of the main differences that external linking has is that you have less control over them than you do with internal links.

Black hat SEO is the means by which some website owners and SEO operatives use dodgy practices to try and rank websites which go against the guidelines set out by the search engines and, in particular, those of Google. Some black hat techniques include keyword stuffing, cloaking links and using domain redirects to trick the search engines into thinking a website has more authority than it should have. Black hat SEO should not be used if you value your business as once Google catches a website using black hat SEO, and they invariably do, that website will disappear from the search engine results.

That is a question that if any SEO company gives you a specific answer to, such as ‘4 weeks’, you should run a mile. To be that specific means they are either going to employ black hat techniques for a short-term win but give you a long term nightmare when your site gets blacklisted, or they are not being straight with you. Even the very best SEO experts cannot be that precise given there are thousands of factors at play in ranking on the search engines.

While there are many techniques that we go through to improve ranking and as they all have an accumulative effect, the expectation would be that unless it is an extremely popular keyword already dominated by high authority websites, we can get it to page one eventually. We may also be able to give you a broad time frame for that based on the keyword difficulty and competition levels but for the better keywords, it will almost certainly be measured in months, rather than weeks.

The cost of SEO by SEO Sydney depends on your business. Primarily, how much work is involved in the SEO process given the competition in your specific industry. The free SEO audit of your website will tell us what we need to do to deliver the results you want.

For a quote, call us or email and we can work out what you need. We have extremely competitive pricing.

SEO Sydney Pro will endeavor to make the process of SEO as clear to you as possible. While doing that, SEO Sydney Pro are working to save you money. If you are serious about SEO and gaining your share of the market SEO Sydney Pro is the company you need. Our SEO experts are professional and highly experienced to manage your SEO campaign.

Not if you don’t want a contract. While contracts can show a commitment by both sides, we also want you to be comfortable with our SEO process. Our success stories ensure that we are comfortable enough offering our SEO services without a long-term agreement.

Whenever you create a backlink you can have it appear simply as the raw URL like this: ‘’. There are many reasons why this is desirable including wanting to avoid over optimisation. Google gets suspicious when all it sees is anchor text in backlinks, so having a percentage of back-links using the raw URL will help give you a diverse back-link profile.

When you use anchor text, instead of seeing the raw URL, a piece of text is seen, and it is usually a different colour to the text around it. This text is usually a keyword or keyword phrase, that you want to rank for. The link must be created using a specific format as follows:

<a href=”“>SEO Sydney Pro</a>

The anchor text is ‘SEO Sydney Pro’ and this is what the person will see on the page. If they click it, they will be taken to the website at

This is going to vary enormously depending on the industry, niche or marketplace you are in. There are many factors which will determine the ROI such as the keyword difficulty of those you wish to target, the level of your competition, the town or city you are located in, the number of searches a keyword gets, and even how much your product or service costs.

For example, you get optimized for the search term ‘wedding dress sydney’ and it brings 100 visitors to your website which is the same number as visit a website targeting ‘hairdresser sydney’, The fact that the price of a wedding dress is hundreds of dollars more than hair styling might be may suggest that your ROI is greater. However, what if the time, effort and work required to get your 100 visitors was significantly higher than for the hairdressing site, and thus their SEO costs were much lower?

This is why any reputable SEO expert will always tailor their SEO services and the cost of that service to each individual client’s business and why a ‘one size fits all’ approach needs to be looked at with extreme caution.

If you are looking for an SEO agency, there are several ways in which you can ensure that the one you choose is going to provide the professional service that you would wish for, and is capable of achieving the results that you are seeking.

We’ll be upfront with you and tell you that employing an SEO agency won’t be the cheapest thing that you’ll invest in for your business, which is what you would expect with any professional service that requires a high level of expertise and experience. The crucial point is your investment should bring rewards such as more visitors to your website and thus more customers who wish to invest in the products and services which you sell.

To get to that desirable situation the SEO agency you employ must be able to complete a number of functions which include, but isn’t limited to, keyword research, an SEO audit of your website, creating an SEO strategy, content creation, website optimization, backlink building, online reputation management, testing, and reporting. Within each of those, there are countless individual tasks that also need to be planned and implemented.

So, how do you ensure that any SEO agency you considering is up to the job of doing all of that successfully? The key is to research each of them and there are several ways this can be done.

Assess their Website: They say first impressions count, and when it comes to conversion on your website, that is true. So, if it applies to you, it also applies to them so visit the SEO agency’s website and determine how professionally it has been designed. Look at the menu structure and the pages within the website. Assess how easy it is to navigate and the quality of the content. What is your overall opinion of their website? If it gives you the impression that this is a professional company that takes pride in how their brand is presented, that is a tick in the plus column. If it doesn’t, you should pass on them, and move on.

Referrals: One of the best ways to help you choose the right SEO agency is to ask around. Speak to business associates, members of local business groups you belong to, or friends and family who run businesses. If they’ve employed an SEO agency previously, get them to describe their experiences and whether they would use them again.  Better still, ask to look at examples of what the SEO agency did for their business such as content creation, link building, and ranking improvement, as further evidence of that SEO agency’s suitability.

Past Clients: If no one in your immediate circle of influence has used the SEO company that you are considering, then that company will certainly have past clients that you can speak to. Look for testimonials on the SEO agencies website and if a company has added their name, look up its contact details and speak to them. Whether they had a good or a bad experience, they should be happy to give their view. Ask them questions like how quickly the SEO agency responds to emails or calls, and how effective the dedicated project manager was.

Speak To The SEO Agency: If you have gone through the previous checks, then by now you should have narrowed down the field of possibilities to one or two SEO agencies, who appear to meet the criteria you are looking for. The final step is now to speak to them directly and this can be done either in person, or via video call. It allows you to and see and hear for yourself exactly how professionally they conduct themselves, and if they give you the confidence that they can achieve your objectives. For this meeting to be effective, have a list of questions to ask them.

Now, you can be absolutely sure that you are choosing the right SEO agency, and in doing so, you should be starting a long, successful and mutually beneficial business relationship with them.