seo

SEO Consulting Services

Unless a business has a huge budget to pay for online advertising, it relies greatly on getting traffic from organic traffic, mainly from search engines, of which Google is the main player. Many people refer to this traffic as ‘free’, and that is true, given that if someone clicks through to your website having found it on Google, you do not pay for that visitor.

As you probably know, your website does not just appear randomly at the top of the rankings for any search, nor is there a magic wand that you can wave to make it happen. In truth, the way it does happen is by implementing a strategy of search engine optimisation, or SEO, as it more commonly called. SEO covers a wide range of activities, and for any business owner who is not versed in SEO terminology, or doesn’t know how to get started, it can seem daunting.

If that sounds like you, or you are simply unhappy with how any SEO you are currently trying isn’t working, our SEO consulting service can help.

At SEO Sydney Pro we offer a comprehensive package of SEO consulting services that can take a business that is languishing in the darker reaches of Google, and getting no traffic, to one which is high up in the rankings, and appearing in the top positions of page one of the search results. With higher rankings, you get more traffic to your website, and that obviously leads to more customers and sales.

Now, we must tell you that we do not have a magic wand either, much as we’d love to have one, so to achieve the results we’ve just mentioned does take time, effort, expertise and experience…and we have them all. We also follow a carefully structured process that we’ve used successfully to help many of our clients ranked at the top of the search engines. Here are some of the specifics that our SEO consulting services cover.

SEO Audit: Just as a doctor cannot determine what treatment to give a patient without a thorough examination, the same applies to us before we can begin to put together a strategy to improve your search engine rankings. We need to determine what your current SEO looks like, and we do this by carrying out a comprehensive SEO audit on your business.

This will look in detail at your website and any other online assets that you may have such as social media. There are multiple factors that can influence a website’s search engine ranking, and what our SEO experts will do is assess the current status of them all, which will allow us to advise you what actions we can take to improve the SEO of your website.

Keyword Research: Regardless of which specific SEO services you wish us to implement for you, they will all rely to some degree on keyword research. For example, the content we write, the backlinks we build, and the SEO optimisation of your website are all influenced by what keywords you want to rank for. As part of our SEO consulting services, we conduct comprehensive keyword research, which will allow us to identify multiple search terms that your website can rank for.

Content Optimisation: One of the most effective ways to enhance your SEO is with high-quality content. Our SEO consulting service can include the planning, creation, and optimisation of content on your website. Everything is written by our highly skilled writers, and once published it means visitors to your website will find interesting information and content that will also start the process of converting them into customers.

Website Optimisation: Your website should be the online focus of your business where potential customers visit and soon become buyers. Those visitors first need to know your website exists, and that is where SEO comes to the fore in terms of helping your website rank higher in search engine results. Google’s search algorithm looks at over 200 ranking factors and thanks to the skills and experience of our SEO experts, we know which of those factors have the greatest influence, and how to optimise for them in the most effective way.

Link Building: A structured and effective link building strategy is one of the most impactful ways of boosting a website’s ranking and we know exactly how to create and implement such a strategy as part of our SEO consulting services. While increasing the number of links to your website is important, we focus mainly on ensuring that the quality of the backlinks we build is as high as possible. It is those high-quality links that get noticed most by Google, and that this why they help increase rankings.

Online Reputation Management: One of the SEO consulting services which we can offer is Online Reputation Management (ORM). Google’s search results are influenced by how positive or negative a business’s online reviews and comments are. We can help you ensure that your positive reputation is maintained, and that any negativity is nulled or removed.

All our SEO consulting services come with a dedicated project manager who oversees your entire project and is available if you need to speak to someone about how your SEO is progressing. To find out more about this, and all our other SEO consulting services, please get in touch.